It’s True – Law Firms Need SEO
It is a well-known fact that most law firms get most of their business through referrals. Also, law firms are prohibited from soliciting clients which means they cannot actively look for potential clients. This does not mean that law firms have no options when it comes to marketing. One of the best ways for law firms to attract new clients is through search engine optimization. Search engine optimization refers to the practice of optimizing a website in order to rank it high for various terms that are likely to be used by potential clients.
One of the biggest advantages for law firms is that the number of people who search online before hiring a law firm has jumped exponentially over the past decade. It is now confirmed that more than 90% consumers search online before spending money on any kind of product or service. This also applies to law firms. Customers are likely to search online to find a law firm and to check their reviews before making the initial contact. Therefore, it makes sense for law firms to invest in SEO. In other words, law firms need SEO.
It’s established that law firms need SEO but it’s important for you to understand that search engine optimization isn’t some quick fix to get new clients. It takes a long time to implement but once the initial campaign is over, this long process is extremely good at delivering amazing results. The best way to implement SEO is to hire the services of a reliable and experienced SEO agency that specializes in local search engine optimization.
It’s also important for you to understand that there is a lot of difference in local search engine optimization and broad search engine optimization. Local search engine optimization differs a lot from broad SEO and different factors are used by Google to deliver local search results. Therefore, it is important that you hire an agency that specializes in local search engine optimization.
You can also take some action on your own in order to begin your local search engine optimization campaign. The first thing you need to do is create a Google My Business page. It will help you list your firm on Google Maps and you will also get exposure in the local pack depending on the location as well as competition.
When you are creating your own Google My Business page, it is important for you to make sure that the required information is filled in the prescribed manner. You need to make sure that the information contains your phone number, proper business address, business hours as well as reviews. Do not forget to choose the appropriate business category and it’s also recommended to write an accurate description of your business. Also, you should add a link to your own website.
In terms of local search engine optimization on the most important thing is reviews. So, you should find a way to incentivize your customers to leave as many reviews as possible as reviews play a very important role in the overall local rankings.
Overall, local search engine optimization has the potential to deliver a lot of business for law firms but it’s important to choose an experienced SEO agency specializing in local SEO in order to get the desired results.