Top Tips For SEO For Dispensaries
Owning a cannabis dispensary, whether medical or recreation, can be a lot of work. In the states where this is legal, more and more dispensaries are opening so you need to consider how you can stand out from the crowd. SEO for dispensaries is something that you need to look at because it will help you get more customers. There are a number of tips for SEO for dispensaries that you need to know about and implement once you have your website up and running.
Make Use Of Plugins
Most people turn to WordPress when they start a website because it is one of the easiest options. There is also an extensive directory of plugins that you can add to your website to make it better. The plugins that you need to look at are the ones that will help you with your SEO strategy.
These plugins will assess the content of your website and tell you what you need to do to make them better for SEO. They will also help you create XML sitemaps which should be submitted to Google via the Search Console. There are a number of other ways that these plugins can help you achieve the SEO for dispensaries goals that you have.
Get Your Dispensary On The Map
SEO for dispensaries will take advantage of the local SEO habits that other businesses use. One of these habits is to be on the map so people can find you. Google maps is the first place to start with this, but you can also look at Weedmaps which is a paid service. Google is the best place to start because it is free to get your information on the map.
To do this, you will need to create a Google My Business account. When you open this account, you need to fill out the profile completely and use the category Cannabis Store. A verification code will be sent to you in the post, so you do have to wait a bit for this. Once you have verified your account, you will be listed in the Google directory and you will have a marker on Google maps.
List Your Dispensary In Directories
You may be surprised at the number of dispensary directories there are out there. However, this is a good thing for dispensary owners as it allows people to find your business. You need to have your dispensary listed in these directories, but you need to be careful.
When you complete the profile for these directories, you need to ensure that the data matches your website and your Google My Business account. This is important because Google uses these listings as citations which show that you are who you say you are. You also need to be careful about the reputation of the directory.
In the past, getting a backlink from a directory was seen as good for your SEO. However, this has changed and the quality of the link will be more important than the quantity. You should look at only using directories that are considered authorities.