Basic to Advanced SEO Techniques
Often, the most basic search engine optimization techniques are the most effective. It is therefore always best to start with the fundamentals and then integrate more advanced SEO techniques in order to achieve a comprehensive strategy that is uniquely tailored to meet your needs.
G Squared Studios will meet all of your SEO related needs.
Start with the oldest and most successful of all the search engine optimization techniques – content addition.
Content addition is simply adding new content to your website on a regular basis. The more often you add content, the more successful the technique will be. Content can take many different forms from short blog posts to longer form articles and targeted press releases, newsletters and other marketing strategies.
In order to increase the effectiveness of content addition, there are a few factors that need to be kept in mind:
– Informative – Content should always provide the reader with the information that they are searching for. Make sure that facts and figures check out in order for the content to be authoritative.
– Relevant – Content must be relevant to the internet user’s search query as well as to the products, services or other online provision that your business supplies.
– Quality – The writing should be of a high quality meaning that it contains no spelling or grammar errors and that the style or tone is relevant to your business and audience.
The following advanced SEO techniques can then be integrated into your content addition to add value to your search engine ranking:
1. Keyword Optimization
Including keywords in your content that are most likely to match search criteria for the products and services that you offer will improve the way that your webpages are indexed by search engine algorithms. It is advisable to use a keyword identification tool that will assist you in selecting the most appropriate keywords that will be the most effective.
Keywords should be used in the title of the article as well as the body of the text. The exact word or phrase should be used at least once every 300 words. More than that could have a negative impact on a search engine ranking. Secondary and tertiary keywords can also be used and are more effective when included in subheadings.
Include links to other pages on your website or to external sites in order to increase online presence. These links should provide more information regarding the content and therefore be relevant to the information that has been provided. Ideally, external links should be to authority sites that already have a high ranking.
This is where it gets a little more complicated. Metadata is how content is scored between the lines or behind the scenes. Basically it consists of adding phrases or words into a metadata function in order to improve a ranking. Your content addition platform should provide you with a simple means to include metadata.
This how to take a simple search engine optimization technique and integrate some advanced techniques to achieve the greatest results.